Smartphone Advertising: Proof that Businesses Should Do More with their Mobile Strategy

Everyone is mobile, and it has been like this for a while—kids texting at the dinner table, cell phones going off in a lecture, the movie theater announcement to “Please silence your cell phone,” taking important business calls at a restaurant, etc. It can be considered rude to some, yes, but we have all done it because we are mobile.  And many of us welcome smartphone advertising, at least in terms of getting coupons to save money where we shop, eat, buy products or services.

Cell phones are the doors to our social lives, that’s why they are attached to everyone’s hands! This explains why mobile advertising continues to be extremely promising. The sheer fact that SMS can make it to any kind of phone is huge! Texts can be sent to many (the genius of this is that it is opt-in/opt-out) which can maximize the impression of a brand. So, sending messages, keeping in touch with customers, offering coupons or discounts should be in any mobile strategy.

Smartphone ownership continues to rise. Nielsen predicted that one in two Americans would own a smartphone by Christmas 2011. There’s talk about smartphone ads surpassing television ads—globally speaking, there are over three times more mobile subscribers than TV subscribers—probably because of the affordability. Nonetheless, smartphones have many functions.

Smartphone Advertising:  The Possibilities Are Endless

Although not as direct as SMS, email is making a comeback from its spammy past. As long as smartphones are programmed to make the sifting easier, consumers can get to get to what they opted-in for. Emails lead to purchase because of the growing activity of shopping via smartphone, due to increasing functionality of the devices, and owners becoming more tech-savvy. It also helps that websites are becoming “mobile friendly.”

GPS location-based services and social media provide specific data—people are more directly targeted based on location and personal preference. Smartphones allow individuals to create a personal atmosphere. Anything that clashes with this is considered invasive and uncomfortable. This is easily avoidable…

Businesses can make impressions, build relationships with consumers, and make a sale, even build loyalty—as long as they are engaging consumers, thus unmarketing—talk with, not at.

Smartphone advertising is the most successful way for businesses to advertise a message in this on-the-go, short-attention-spanned-society that demands instant gratification and real-time information.

Staying current takes time: start a text message marketing campaign, blog, tweet, send emails, Facebook posts, etc. Say a businesses’ last tweet was three months ago, or it did not respond to a post on its page—that could make or break how reputable a business is.

Small businesses should realize that smartphone advertising is meticulous, and takes some time and experience. Hire more staff, or choose the more affordable route of outsourcing. The mobile world is always updated, changed, and customized; it is worth it for any business to be as current and engaging as possible.

Guest Post by Angela Dively

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