Resources

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…to help you navigate the world wide web for business.

Already have a business started? The social media platform you want to start – or grow – in 2015 is INSTAGRAM!

See our all new program here:  Instagram Marketing Made Easy

And Facebook training you can access for in-house management of your Facebook marketing:  Facebook Marketing Made Easy

This Resources page will help you learn what you need and where you can get it.

If you are you interested in marketing your product or service online, you have most probably been doing some research.  And most certainly you are experiencing information overload. That’s because there is just so much information ‘out there’ – and how do you sort through all of it?

We created this page as a resource for getting started with your internet business, or if you already have a business to take it to the next level by getting more people to see what you have to offer. If you have questions or need help with anything you read about here, Contact Us through the link at the top of the page.

All of the resources we list here are either what we are presently using, have used, or a member of our marketing community uses successfully.

If you order any products from the links on this website, we may receive a commission for referring you.

We hope that you find value in the information we give for free on this site, and we sincerely thank you for supporting those efforts when you purchase through our links.

Step-by-Step Build a Business Online

Buying a Domain name (yourwebsite.com)

Once you do your research and think about a domain name, you need to check if it is available. There’s a good chance your first choice may already be taken with a .com extension, which is the most popular type of domain because people recognize and will remember it best. You may have to dig a little deeper into your keyword research and get creative in choosing an available website name.

NameCheap will help you in your search and it’s where we buy many of our domain names.

If you don’t already have a website, this is your first order of business. And after that is securing a hosting account so that your website is live on the internet. The way you purchase a url is to rent it on an annual basis or you can pay for several years at a time. The cost is about $11.

Namecheap.com

Web Hosting

The cost is very low to host your website. You can get a shared hosting account for as little as $3.95 per month. That means that the web server hosts different domains on a shared server and everyone shares the cost to keep it much lower than buying your own server (something you don’t need to start and especially if you have only one website).

Can you think of a less expensive way, overall, to start a business? An offline business with a physical location requires huge start-up money and is rarely profitable right away. With an online business, and its minimal operating fees, you can be in the black pretty quick.

It’s important to get your own domain name and hosting right from the start because then you have control over your website. When you have a blog on a free website, you are not in control and it can be taken down at any time – it would be very tough to lose all of your hard work overnight.

We use GVO to host our sites because we can have unlimited sites and we also have our autoresponder service, a video hosting service, a web conference room and more – all in one service. And also a big reason why we’ve stayed with GVO is because of the support they offer, including LIVE technical support.

 GVO Web Site Hosting Packages

Many of the internet marketers we know use Blue Host to host their websites. It is easy to use, with 1-click automatic WordPress installation and also has excellent customer service.

blue host

WordPress

Once you have your domain name and your web hosting, it’s time to decide what kind of website you want. Hands down, in our opinion, the easiest website to make is a self-hosted WordPress site. And going forward, it is very easy to go in and make changes or additions to your website (unlike the days when complex coding required webmasters to make any updates and then waiting for those changes).

WordPress is a blogging platform, and there are two options for using it. WordPress.com is a free site where you choose the user name for your blog and then it is hosted on WordPress.com. You do not need to purchase a domain name since your website address will be: yourusername.wordpress.com. This site is fine for blogging outside of business, such as for a hobby or for personal use.

However if you are using WordPress for business, it is recommended that you use WordPress.org and host your own domain. This gives you more control over the site in terms of content you can place there, search engine optimization so more people can find your site, and you don’t have to worry about your site being taken down at any time if it is on a public site that you do not personally host.

Both options allow you to customize your site, with themes, making your website look any way that you want.

There are so many great free WordPress themes that it is perfectly fine to start with a free theme. We’ll give you our favorite free theme and some paid themes to help get you started.

Very popular themes at great prices:  Theme Forest

Free theme: Weaver

Paid theme: The THESIS Theme Thesis will cost you a little more and is harder to navigate, but has great search engine optimization features, fast page load times, and custom features. We use it on one of our websites but don’t recommend it for your first website.

The Next Steps

Learn How to Blog

How To Start A Blog That Matters:  Learning to blog from scratch (via Corbett Barr of ThinkTraffic.net)

WordPress Mastery Course:  Paul Taubman’s 8-Week WordPress Mastery Course to help if you are lost with WordPress or love it and want to master all the functions available.

Autoresponder

One of the first things you will learn in your blogging (or website building) studies is that you want to be building an email list of prospects that you can continue to communicate with after they leave your site. Chances are they may never come back to your website, so if you aren’t collecting their email addresses, you are losing the opportunity to get that 2nd, 3rd, 4th, etc touch with them.

It is essential to provide value when you offer something in exchange for that email address, and it is essential to always provide value in your subsequent email communications. This is how people get to know, like and trust you and your business and it is why they will possibly do business with you.

Aweber:  may be the most popular email opt-in / autoresponder service on the internet.

GVO: If you’re looking for a lot of services in one (website hosting, autoresponder, video marketing, online conference room and more), check into GVO. We have had an account with them for about 5 years now.

Social Media

Need some help learning how social media can get you more visitors to your website and help you grow your business? We have learned fro all of the individual social media coaches below, but for 2014 we are studying with Lynn Terry who not only teaches about ALL forms of social media marketing, she also teaches how to build your business on the internet with a blueprint for success.

Lynn Terry has made her full time income online for 17 years now. We are so impressed with her ideas, techniques, instruction, and easy going casual style that makes working online FUN, that we have dedicated the whole year to learning from Lynn.

You can join us also by signing up here:

GET STARTED TRAINING WITH LYNN TERRY

Lynn Terry Coaching

We believe that Lynn Terry’s social media course will both keep you busy implementing all kinds of new ways to grow your business using the internet that you don’t need any other resources at this time.

That being said, we have worked with some other internet marketing service providers and are listing them below for your consideration – only when you exhaust everything Lynn can teach you.

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In regard to all of the other resources on this page, we recommend you choose only ONE at a time and master that before moving on to the next social media site.

The courses are comprehensive and it’s hard to master all of them at once. Which site excites you the most to learn? Do you already LOVE Pinterest? Are you a Facebook junkie? Visit them first if you aren’t already familiar.

The most important concept to remember about social media marketing is that it is the complete opposite of traditional ‘push’ marketing where you place ads in front of people. Social media is about sharing, building relationships, being accessible to help, answer questions and even provide customer service. It’s about getting to know, like and trust you before doing business with you.

Social media training is abundant on the internet. However, it’s not all good stuff ‘out there’! Here at YourWebSiteMarketingService.com, we only recommend products, services, tools and training from people we know, like and trust. We also like high degrees of customer service and support where it comes to these programs, but ultimately that you learn from the best of the best.

Pinterest:  Melanie Duncan is such a delight to teach Pinterest. She uses it with fantastic results in multiple businesses including a monogram business and an apparel website. This Pinterest training is for product or service based businesses, and is targeted at getting results fast with a clear and concise plan.

 

YouTube:  you can get amazing traffic from Youtube and it can be easier than you think to get videos made and uploaded there. It can mean a world of difference in how many people see your content. James Wedmore is hands down the best person to learn from when it comes to using Youtube to market your business. 

LinkedIn:  Melonie Dodara knows LinkedIn. She provides instructions for how to use LinkedIn for business in a fun and entertaining way. You will learn so much about the most effective and innovative ways to use this platform to grow your business.

 

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Disclosure: Please only purchase products or services as you need them and if they are going to help you achieve the goals you have for your business (or hobby) online. Some of the links below are our affiliate links. You won’t spend any extra to buy the product or service, but we will earn an affiliate commission that is paid by the owner of the product. The links we post here are for products and services that we have personally researched and endorse. We use many of the products currently or we have used them or similar services during the progress of building our business. Should you decide to purchase from this page, we thank you for your support.

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