Instagram is the hot new social media platform, but how do you get started using it to help market your business? If you don’t already have a personal account, you may want to begin there and learn how to navigate and use it.
Industry leaders feel this is the best time to start your business account because Instagram is at the same place right now as Facebook was a few years ago: just starting to explode.
Is your target market using Instagram? That’s the first thing you need to determine. This platform can act in a unique way to let your contacts learn more about your business. You can share content that is helpful, write your own current news including tips, how-to’s and other information of value – and do it within the image driven site that is Instagram. It is fun to tell stories or draw prospects to your content using images.
What makes Instagram different from other social networking platforms is that it focuses on the uploading and sharing of photos. If it really is true that a picture is worth a thousand words, then an active Instagram account can well be considered a novel.
Once you decide to start using Instagram, here’s how you get started:
1.) Download the application. It would be best to do this on a device that is already equipped with a camera, such as a smartphone or a tablet. To find the Instagram app, access either the Apple app store or the Google Play store and search for “Instagram”. Once you find the app, click on it and then press the “Install” button.
2.) After it downloads, launch Instagram by tapping its icon on the device’s home screen. Here’s what the icon looks like.
3.) Sign up for an account.
a. Scroll down to the bottom of your device’s screen and tap the “Sign up” button.
b. Key in your email address, along with a username and password of your choice. You can also upload a photo for your profile if you wish.
c. Provide a brief description about yourself in the “About” section. This is where you can also allow your followers to visit any websites you might be promoting.
4.) Once you have signed up, you can import your contacts from other social media applications so that you can follow them on Instagram (if they happen to have an account). Following someone on Instagram means you will be able to see their photo uploads on your daily newsfeed.
a. If you choose to import your contacts from one of your social media platforms, simply hit the “follow” button once you are prompted and then click next.
b. You can also search for people on Instagram using their names and their email addresses
c. Instagram also allows you to follow people whom you may not necessarily know personally.
d. The Instagram app may come up with suggestions for other users that you may want to follow. If you wish to do so, simply tap the “Follow” button that appears next to their name. Hit “done,” and then proceed to your account.
5.) Start sharing photos using the Instagram Direct feature. Select the photo you wish to share, type in a caption, and use hashtags if you like, and then select which of your followers can view your post through the “Direct” feature. This step is especially useful if you don’t want a certain photo to appear on your public feed.
For some tips and tools that you can use with Instagram, we put together five of each – totally free to you. Just click the link: