First you need to get people to open your emails. And there are some things you need to understand about email deliverability.
If you are spending a lot of time each week crafting emails to your subscribers, you want your readers to get this information because it’s written to help them right? The problem is that if your email doesn’t make it to their inbox, they can’t open or read it. If those emails land in your potential customers’ spam folders, you don’t have much of a chance of getting your message to them.
3 Tips To help Insure Your Emails Make It To Your Subscribers’ Inbox
1. Use A Reputable Auto Responder Service
Using a reputable auto responder service is the single best thing you can do to improve your chances of avoiding spam folders. Companies like Aweber or Get Response have been around for awhile, work well, and make sure they are white listed with the big Internet Service Providers and email providers like Gmail.
Most auto responder companies will list their delivery stats. In addition the good ones will make sure your emails are compliant and keep you out of hot water.
2. Set Expectations and Keep Them
Email regularly. Your chances of staying in the main inbox are high when your subscribers regularly open your email. The best way to insure that – outside of providing great content that your subscribers are looking for – is to set expectations from the beginning. Let your subscribers know early on when and how often they can expect an email from you.
You can even use “foreshadowing” in your messages. For example, toward the end of your current broadcast email, mention that they can look for another email from you next Tuesday. Once you’ve set those expectations do what you can to meet them. It will improve your open rates and thus your overall deliverability.
3. Clean Up Your List Regularly
Email lists become outdated. A good habit is to clean up your list at certain times. If subscribers haven’t been opening your emails for the past six month, chances are good they are no longer interested in what you have to offer.
Check your auto responder services manual or help files to see how you can go about deleting anyone that hasn’t opened an email from you in the past six months. If it freaks you out to delete an email subscriber, start by deleting anyone that hasn’t looked at your emails in the past year, and keep in mind that if this is going to help the quality of your email list, it is definitely worth doing.
Email communications with your list is one of the most powerful ways to market today. Building a relationship with people who may be interested in buying your product or service is invaluable. You can talk with them ongoing, and that’s very different from placing an ad that someone might see one time.
Following these tips and keeping an eye on email deliverability in general will make sure your emails are being read by your subscribers. And one of the best ways to help build your email list is using social media – where people hang out these days.
To learn more about using Instagram to help grow your email list, get our free resource that will help get you started.